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COOKIE POLICY

Last updated 14.08.2026

This Cookie Policy explains how Rulta OÜ (“Rulta”, “RultaMate”, “Company”, “we”, “us”, and “our”) uses cookies and similar technologies to recognize you when you visit our website (available at https://rultamate.com/ and our desktop and mobile application (altogether “Services”). It explains what cookies and these technologies are, why we use them, the types of cookies we use, as well as your rights to control our use of them and the choices available to you regarding their use.

In some cases we may use cookies to collect information that constitutes personal data under applicable data protection laws, particularly where such information is combined with other information relating to an identifiable individual. Any processing of personal data through cookies is carried out in accordance with our Privacy Policy and applicable data protection laws, including the General Data Protection Regulation (EU) 2016/679 (“GDPR”), where applicable.

WHAT ARE COOKIES?

Cookies are small data files that are placed on your device, such as your computer, tablet, mobile device, or other such internet-connected device, when you visit a website. Cookies are widely used by website owners in order to make their websites work more efficiently, or to improve security and performance, remember user preferences, as well as to provide reporting information, including information about how visitors interact with their websites.

Cookies placed directly by the website owner (in this case, Rulta OÜ) are referred to as “first party cookies”. Cookies placed by parties other than the website owner are referred to as “third party cookies”. Third party cookies may enable additional third party features or functionality to be provided on or through the website, such as advertising, interactive content, analytics, customer support, or payment processing. The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

WHY DO WE USE COOKIES?

We use first and third party cookies for several reasons. Some cookies are strictly required for technical reasons in order for our Websites to operate and function, and we refer to these as “essential” or “strictly necessary” cookies. These cookies cannot be disabled through our Cookie Settings. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Websites for advertising, analytics and other purposes. This is described in more detail below

The specific types of first and third party cookies served through our Website and the purposes they perform are described below. Please note that the specific cookies placed on your device may vary depending on the specific Online Properties you visit, the features you use, and your cookie preferences.

HOW DO WE USE COOKIES?

Rulta uses cookies and similar technologies on https://rultamate.com and the Services for the purposes described below. By using our Services, you consent to the use of cookies in accordance with this Cookie Policy, our Privacy Policy, applicable data laws, and your cookie preferences.

HOW CAN I MANAGE MY COOKIE PREFERENCES?

You have the right to decide whether to accept or reject non-essential cookies. When you first visit our website, you will be presented with a cookie banner through which you can manage your cookie preferences. You can also exercise your cookie rights by setting your preferences in the Cookie Settings at any time. The Cookie Settings allow you to select which categories of non-essential cookies you may accept or reject. Essential cookies cannot be rejected as they are strictly necessary to operate and provide you with our services.

The Cookie Settings can be found in the notification banner and on our website. If you choose to reject any non-essential cookies, you may still use our Services though your access to some functionality, but areas of our Services may be restricted. Additionally, most networks offer you a way to opt out of targeted advertising, where applicable.

More information about the specific types of first and third party cookies served through our Websites, the purposes they perform and their legal bases are described in the tables below (please note that the specific cookies served may vary depending on the specific Online Properties you visit).

TYPES OF COOKIES WE USE

Strictly Necessary Cookies

These cookies are essential to operate, function, and provide you with the Services and to enable its core features, such as user authentication, session management, security, fraud prevention, account access, and your preferences. Because these cookies are necessary for providing the Website and Services, they cannot be disabled through Cookie Settings.

CookiePurposeDuration
consentSeenRecords that you have interacted with the cookie consent banner90 days
performanceCookiesStores your preference for performance cookies90 days
functionalCookiesStores your preference for functional cookies90 days
targetingCookiesStores your preference for targeting cookies90 days
adPersonalizationCookiesStores your preference for ad personalisation cookies90 days
adUserDataCookiesStores your preference for ad user data cookies90 days

Non-essential Cookies

These cookies are non-essential to our Service’s use; however, without these cookies, certain features may become unavailable.

1. Performance Cookies

These cookies help us understand how visitors interact with our Services by collecting and reporting information anonymously. They allow us to measure and improve the performance of our Services and help personalization by remembering your preferences and settings.

ProviderPurpose
Google Tag ManagerManages analytics tags, tracks page views, and measures user interactions
Microsoft ClaritySession replay and heatmap tracking to understand user behaviour

2. Functionality Cookies

These cookies enable enhanced functionality and personalization, such as live chat support and remembering your preferences and settings. They may be set by us or by third-party providers whose services we have added to our pages.

ProviderPurpose
CrispLive chat support and customer communication

3. Advertisement and Targeting Cookies

These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customize our Websites for you.

— Targeting cookies: These cookies are used to deliver advertisements that are more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns.

— Ad Personalization cookies: These cookies allow advertisements to be personalized based on your browsing behaviour and interests across different websites.

— Ad user data cookie: These cookies allow the sharing of data with advertising platforms for the purpose of measurement, attribution, and reporting on the effectiveness of ad campaigns.

LOCAL STORAGE

In addition to cookies, we use browser local storage for the following purposes:

KeyPurposeDuration
session_idA randomly generated identifier used to group analytics events from the same visitorUntil browser data is cleared
rulta_utm_paramsStores UTM campaign parameters to attribute how you arrived at the SiteUntil registration or browser data is cleared

These cookies may be placed by us or by carefully selected third party advertising partners and, where consent is required by applicable law, used when consent has been obtained.

DO YOU SERVE TARGETING ADVERTISING?

Subject to your consent where required by applicable law, we and our third party advertising partners may serve cookies and similar technologies on your computer or mobile device to serve advertising relevant to your interests through our Website. Our third party partners may also use information about your visits to our website and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to our website and other websites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other details that directly identify you unless you choose to provide these.

GOOGLE'S BUSINESS DATA RESPONSIBILITY NOTICE

We may use certain services provided by Google, including Google Analytics and, where applicable, Google advertising and measurement services, on our Website. In connection with these services, Google may receive and process certain information collected through our Website in accordance with applicable law and your consent and privacy preferences.

For more information about how Google processes data in connection with its business products and services, please visit: https://business.safety.google/privacy/

EU/EEA VISITORS

If you are located in the European Union (“EU”) or European Economic Area (“EEA”), non-essential cookies will not be placed on your device until you have given your explicit consent. Only strictly necessary cookies will be activated by default. You can provide or withdraw consent at any time through the cookie consent banner or the Cookie Settings link in the footer of our website.

HOW OFTEN WILL YOU UPDATE THIS COOKIE POLICY?

We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use or for other operational, legal or regulatory reasons. Therefore, we encourage our users to re-visit and review this Cookie Policy regularly to stay informed about our use of cookies and related technologies. The date at the top of this Cookie Policy indicates when it was last updated. Except where applicable law requires otherwise, any changes to this Cookie Policy will be communicated to you by updating the “Last Updated” date displayed at the top of this Cookie Policy.

WHERE CAN I GET FURTHER INFORMATION?

If you have any questions about our use of cookies or other technologies, or about our Cookie Policy, please email us at [email protected] or communicate by post to:

Rulta OÜ

Harju maakond, Tallinn, Kesklinna linnaosa,

Tartu mnt 67/1-13b, 10115

Estonia

Phone: (US) (833) 717-8515

Email: [email protected]